To get more out of your marketing efforts, there are 3 things that you must have in place.
Skip any one of these and watch your ROI drop like crazy!
1. You have TALK TO THE RIGHT AUDIENCE.
These are the people who want what you have to offer. Be very purposeful and focused on WHO you are talking to. Don't waste money talking to the wrong crowd.
2. You have to OFFER WHAT THEY REALLY WANT. (Not just what you want to sell)
Forget trying to push that old inventory that's been sitting on your shelf for a year. There's a reason it's still there. If you give your audience MORE OF WHAT THEY WANT they will respond enthusiastically!
3. YOU HAVE TO MAKE IT EASY FOR CUSTOMERS TO TAKE ADVANTAGE OF YOUR OFFER.
Sometimes we make things harder than they have to be. We ask people to click too many times, fill out too much personal information, and so on. Instead, think through the buying/sign-up/subscribing process ahead of time. Ask yourself, "If people want what I have, how can I make it SUPER EASY for them to get it?" Then walk through the process for yourself and make sure to work the bugs out of it before you start spending money on marketing.
These are the 3 things you need to have in place in order to get more results from your marketing. We hope this helps.
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