Case Study: We Increased This Online Retailer’s Sales by $322,757.76 in the First Year
Click Image Above to Expand Chart
Client Background An online-retail, small-business client (name withheld to protect data) was seriously struggling. In fact, they were ready to close their doors after 11 years in business. Employees had already been laid off and the company had downgraded from two shifts to one. We needed a way to save his business.
The Challenge Our client started with us as an SEO client. At first, SEO worked and rankings climbed on a national scale. But, after about a year, where SEO used to work, it was no longer working because of increased competition from national retail chains.
The Solution After months of strong and constant suggestions for our client to give AdWords a try, they finally did. And, because our client is an online retailer — with thousands of products — we used Google Shopping Ads (formerly called Product Listing Ads or PLAs) to bring them into the PPC world.
The Results The positive results we saw from AdWords were almost immediate. Before long, our client began to experience record breaking sales. In fact, just 3 months in, our client had their single largest sales month in the 11-year history of their company. After that, they kept seeing record-breaking revenues month after month -- and as you'll see below, each year after that first year, revenues have continued to rise.
Click Chart Below to Expand - Yearly Revenue Growth
Performance — the Year Before using Google AdWords: One-year period before using AdWords:
$460,573.91 in total site ecommerce revenue
Performance — Year 1 of AdWords:
$746,036.53 in total site ecommerce revenue (An increase of 64.58% over the previous 12-month period, without AdWords).
$322,757.76 of that was directly driven by AdWords, with an ad-spend cost of only $41,980.16.
Performance — Year 2 of AdWords:
$1,157,970.90 in total site ecommerce revenue
$488,727.06 of which was directly driven by AdWords with an ad-spend cost of only $56,862.11.
Performance — Year 3 of AdWords (current year):
$958,959.66 in total site ecommerce revenue (so far, in the first 9.5 months)
$495,289.23 of which was directly driven by AdWords with an ad-spend cost of only $62,325.94.
Note: Over the past 9.5 months we've already driven more AdWords revenue than we did over the previous 12 months.
Final Notes: Notice also how overall revenues continue to climb year after year. This is because AdWords is not only driving first-time customers, but also repeat customers.
If you are thinking of working with an online marketing company, we'd love to give you a FREE no-obligation quote for your project. Click the blue button below to get started now!
We love Managing Google AdWords for our clients. Even better, we love the results our clients are getting. Read on to learn how Google AdWords could be right for you too. Google AdWords Pay-Per-Click (PPC) Advertising Campaigns offer an amazing and highly cost-effective way to promote your business on the front page of Google. Market 248 offers expert AdWords Management Services that can help you start gaining more clients from day-one.
With Google AdWords, you pay per click, which means that you only pay when someone visits your website by clicking on one of your ads. Two other nice features of Google AdWords is that you set your monthly spending budget and that you can focus your ads on a very narrow niche market, which can result in excellent returns on spending.
Google AdWords: The Awesome, Super-Targeted Advertising Tool If you came to Market 248 and asked us to help you with a direct mail campaign, how would you feel if we told you that we could focus your campaign on a highly-targeted group that included onlypeople who wanted what you offer and who were actively searching for what you offer right now.
Would that be exciting? Would you be willing to pay for that kind of a direct mail campaign? Of course you would. We would too. But wait...it gets even better.
What if we could also tell you that you will only have to pay for the direct mail pieces that actually get read. The rest are free and ship at no cost at all to you. If they throw your direct mail piece in the trash and don't read it, you don't have to pay for it. Would that be an attractive offer?
Well unfortunately, an offer like this cannot be made using direct mail...or with billboards, or with radio and TV ads. But, this is exactly what you get with Google AdWords.
How Google AdWords Works for You. 1. We do the research and help you choose targeted keyword phrases that attract the kind of customers you want and need. Those who are looking for exactly what you have to offer. 2. You set your monthly budget – controlling your spending, so there are no surprises. 3. We’ll write super-focused ads for you, targeting your niche market. 4. When someone searches on Google for a keyword phrase we use, your ad shows up. 5. You will only pay if they click on your ad and visit your website – never for visibility alone. 6. Our team is very experienced at managing Google AdWords PPC Campaigns and we have the results to back it up. Ask us about results we are getting for our clients.
Google AdWords is also a fantastic (and almost instantaneous) way to get your site listed on the front page of Google. In fact, ads are usually up and running within 30 minutes of the launch of your AdWords campaign. For many of our clients, we recommend a strategy that uses AdWords to quickly position their site on the first of Google – while we work on their long-term SEO strategies for higher organic rankings.
How Market 248 will manage Google AdWords to boost your business The Market 248 team has effectively managed AdWords campaigns for over 10 years. Here’s what we can do for you:
We'll get acquainted with your product, service or organization and help you make an honest assessment as to whether Google AdWords is the right method of online marketing for achieving your goals. If AdWords isn't right for your product or service, we'll tell you. Our goal is to help you be successful online and sometimes that means avoiding strategies that aren't a great fit.
If we determine that AdWords makes sense as part of your online marketing strategy, we'll help you with the following areas of the campaign:
Researching the market and determining the best keywords for you to target
Complete A-Z set up of your Google AdWords advertising campaign
Custom writing all of your ads
Tracking the progress of your campaign and providing you with monthly reports.
Turn-key, expert management of your Google AdWords campaign. We do all the work for you so you can focus on running your business.
(Q:) How can you know if Google AdWords is right for your business? (A:) We’ll tell you for free.
Start with our free AdWords evaluation and consultation. It's easy and there's no obligation or pressure to purchase anything. We’ll spend a few moments on the phone with you, in a no-pressure, friendly setting and explore your business goals and ideas. In most cases, because we have been doing this for so long, we can determine if AdWords is a smart choice for you right away.
Many of our customers come to us after trying AdWords with another company – and often they got very little results or were kept in the dark about their campaigns. We invite you to contact us and experience the difference of open communication and transparent monthly reports that will keep you in the loop from the very beginning.
If you need an online marketing company to help you with your Internet Marketing, let us give you a FREE no-obligation quote for your project. Click the blue button below to get started now!